Hi, I'm Nayab!

I create innovative product experiences


tell me more

more about me

I am a third year student in Management Engineering at the University of Waterloo with a passion for impacting user experiences and seeing products through from end to end. I enjoy being empathetic towards users' pain points in order to transform the way they interact with products.

In my spare time, I enjoy contributing to causes for social good by means of getting involved in the University's various communities, clubs, and initiatives.


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relevant work experiences

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Product Manager

Loblaw Digital / Jan - Apr 2021

Toronto, Ontario / Remote

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Product Manager

Bevy Labs / May - Aug 2020

Palo Alto, California / Remote

Led design and launch of conferencing features (chat, Q&A/Polling) on Virtual platform by prioritization, usability testing, and communication with Engineering, Marketing, and Design teams

Accomplished 42% of suggestions completed/in progress within 1 month by implementing an ideation process in Trello

Built a centralized dashboard by interacting with APIs to report key metrics (events hosted MoM) in real time

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Technical Product Manager

Cress Health / Jun - Aug 2020

Providence, Rhode Island / Remote

Constructed onboarding workflow with strategies to ensure sign-up acquisition and user retention

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Product Manager

CIBC / Sept - Dec 2019

Toronto, Ontario

Achieved $2.02MM in projected fraud loss savings by identifying key metrics and risk impacts to enhance criteria per user stories

Streamlined Youth client experience by identifying pain points, conducting competitor analysis, and pitching to Product execs

Accomplished $2.90MM in annualized savings by representing Product on cross-functional team to provide clear product feasibility and deliver low cost solution with minimum client impact

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Global Continuous Improvement Specialist

TJX Canada / Jan - Apr 2019

Mississauga, Ontario

Drove a $250K Six Sigma Green Belt DMAIC project by analyzing supply chain structure and proposing reusability of resources in a closed loop process to ensure sustainability and to allow cost reductions

Accomplished time savings of 95% by interviewing users and automating manual tasks

impactful projects

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Resumate

Product Manager

Managed all stages of product roadmap in order to deliver a functioning and efficient resume-ranking add on for HCM systems - click on the picture to zoom in or the link below to see more snapshots.

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UW Blueprint

VP Sponsorship & Events

Ideated, planned, and executed events that aligned with the team's mission to intersect technology and social good, such as a Women in Tech Panel and an Interview Prep Workshop for Design & Product roles.

learn more about UW Blueprint

visit the Events page

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GUP SHUP

Womens' Rights Advocate

Produced discussion panel videos for IGTV concerning current, trending issues women encounter in their daily lives, aiming to initiate conversation

Created a weekly Woman Crush Wednesday series on Instagram to highlight and construct a network of inspiring women and their accomplishments for 200 followers

@gupshupvids

UW PM

VP Execution

Coordinated case competitions, Q&A panels, podcasts, and resume critiques in order to equip UW students with product management resources and inspire innovative thinking

learn more about UW PM

get in touch

  +1 647 786 4498
  n6butt@uwaterloo.ca
Toronto, Ontario